Separate recovered revenue from lost revenue
Without measuring failed, recovered and permanently lost revenue, dunning is hard to evaluate. Start with clean outcome metrics before adding more automation.
Current market signal
Recent SaaS and Stripe discussions repeatedly show the same uncertainty: did the retry work, did the customer update the card, or was the subscription truly lost?
Community reports are anecdotal signals, not universal benchmarks.
What to check
- 1
Follow the failure and invoice/subscription to a final state
- 2
Segment failure reasons instead of counting everything as failed
- 3
Report recovered, open and lost separately
- 4
Combine provider retry status with customer action
How GI Cashflow can help
Revenue Guard connects provider data, follows cases to their outcome and makes revenue at risk, recovered revenue and action needs visible. It does not replace bank authorization and cannot automate away hard declines.
Check your own revenue risk Failed payment loss calculatorImportant: what this does not solve
No recovery tool can guarantee a fix for insufficient funds, bank blocks, invalid cards or incorrect payment configuration. Unusually high failure rates require investigation of the underlying payment cause.